Employees in Tashkent encouraged to wear national costumes as part of “National Tashkent” project

The "National Tashkent" project, aimed at promoting national costumes and cultural identity, is being actively implemented, as stated in a resolution issued by Tashkent City Mayor Shavkat Umurzakov on January 21, 2025. 

The resolution recommends that employees of state institutions in Tashkent wear national costumes as part of the city’s efforts to strengthen national identity. A dedicated working group has been established to oversee the promotion of national customs, and a detailed action plan has been approved to implement the project.

Key tasks for the working group include:

- Developing promotional materials to highlight national costumes and cultural heritage.
- Collaborating with enterprises, institutions, organizations, and neighborhood citizen assemblies.
- Emphasizing the importance of national costumes during mass events.
- Supporting businesses involved in the production of national costumes.
- Organizing seminars, competitions, and other events related to national culture.
- Ensuring continuous monitoring of the resolution's implementation.

The resolution also outlines specific responsibilities for Tashkent’s local authorities, including the deputies of the city governor, departments, and district governments. These officials are tasked with:

- Conducting educational, cultural, and advertising activities that promote national costumes and the cultural significance of national identity.
- Providing material and moral incentives to support the wearing of national costumes and the promotion of national culture.
- Involving a wide segment of the population in cultural, sports, educational, and other events organized by state, public, and private entities.

Shahnoza Sultanova, Deputy Mayor of Tashkent City and Head of the Family and Women's Department, alongside the Tashkent City Department of the Republican Spirituality and Enlightenment Center and the press service of the government, are tasked with:

- Preparing special programs, broadcasts, articles, and other materials to be disseminated through TV channels, radio stations, newspapers, magazines, and social media to promote the national values of the Uzbek people.
- Carrying out promotional activities under the "National Trend Challenge," launched by the Tashkent City Government under the slogan "Our National Costumes Are Suitable for Everyone."
- Organizing a competition for "The Best Promoter of Nationality" among Tashkent’s governments, departments, and institutions.
- Posting informative content—photos, videos, and other materials promoting national costumes and culture—on the official social media pages of various departments, institutions, and organizations.
- Hosting lectures, seminars, training sessions, and exhibitions in educational institutions to teach the history of national costumes, crafts, culture, and the arts of Uzbekistan.

As part of the broader "National Tashkent" project, several initiatives will be implemented:

- Tashkent city’s public transportation system and transport cards will feature national ornaments.
- A "National Uzbek Class" will be established as a model in every secondary school across Tashkent.
- The facades and interiors of shopping centers, markets, parks, museums, and entertainment venues will be decorated in a nationalistic style.
- A competition for short social videos, blogs, and flash mobs will be launched under the slogan "Nationality is in Trend in Tashkent."