Prominent figures are forbidden from appearing in medicine advertisements

In Uzbekistan, the advertising of medicines by prominent figures, medical personnel, or people resembling healthcare workers is prohibited.  This is stated in the law «On Advertising», signed by the president of Uzbekistan Shavkat Mirziyoyev.

According to the law, the total duration of advertisements on TV channel broadcasts, TV programs, video shows, and newsreel programs may not exceed 20% of one hour of airtime, but not more than 15% of airtime per day.  This requirement does not apply only to TV channels specializing in advertising TV programs.

TV programs in which the duration is less than 10 minutes are not allowed to be interrupted by advertisements and are banned from being shown together with advertising.

In addition, the law also permits the advertising of Uzbek beer and natural and frothy wines.

The law will come into force three months after its official publication.