Advertising of breast milk substitutes is banned in Uzbekistan

Advertising of breast-milk substitutes is prohibited in Uzbekistan. This is stated in the Law «On Advertising», which was discussed in the Committee on Information Policy and Transparency of Activity of State Bodies under the Senate of the Oliy Majlis (Parliament).

Senators discussed the laws to be considered at the next plenary session of the Senate and paid attention to the new version of the law «On Advertising». It is noted that the existence of norms that do not fully cover relations with advertising activities lead to numerous violations in the law enforcement practice.

In 2021, 15,486 violations were detected in the field of advertising. In particular, 10,249 violations in outdoor and other advertisements, 3,416 cases in advertisements on trees and advertisements, 658 in medicines and biologically active additives, 499 in tobacco and alcohol products, 260 in bookmaking offices and totalizators, 150 cases of objects of cultural heritage, 110 cases of private educational and medical institutions, 103 cases of incentive competitions and actions were registered cases of violation of the law.  
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The new version of the law also includes the norms of bylaws. The law prohibits advertising of breast-milk substitutes.

In this case, it is forbidden to hold actions without the corresponding prize fund.

It is stipulated that advertising in the territory of the Republic of Uzbekistan must be distributed in the state language.  In addition, its translation may be repeated in other languages.
Based on the legislation and enforcement practices, as well as foreign experience, the requirements for advertising are being strengthened and new norms are being introduced.

In particular, it is prohibited to place advertisements in textbooks and notebooks, display of advertising prices in foreign currency, use of forms, expressions, and images contrary to the generally accepted norms of morality and spirituality, to hide information about the main features of products from the consumer.

Also, features of advertising distribution through certain types of advertising media are determined. In particular, the total duration of advertising on television may not exceed twenty percent per hour of airtime, but not more than fifteen percent per day. TV programs of less than ten minutes cannot be interrupted by advertising or broadcast together with advertising.

During the discussion, senators also drew attention to the implementation of certain articles of the law.